MetLife Infinity – Digital vault for your memories today & tomorrow

MetLife Infinity is MetLife’s most recent initiative to embrace a mobile first world. This app serves as a part capsule and part digital vault to store and share memories with loved ones using video, photos and documents that can be released at a pre-determined moment in the future.

Unlike many other social media platforms, which focus on sharing everyday activities, MetLife Infinity focuses on sharing memories with future generations on a long term basis. Although this may result in a reduced weekly engagement rate, this is the first app of its kind which is designed to capture the arc of a user’s emotional life and important personal information for future generations.

The MetLife Infinity App  serves as a part capsule and part digital vault to store and share memories with loved ones using video, photos and documents

Released in 2013 and available on iOS and android, the Infinity app allows users to create a digital legacy and share memories with the people who matter most to them. While sharing, users can choose one of three time frames options for delivery of their collection:

• Release Today – If you choose this option, your memory collection will be released immediately.
• Specify a date – Schedule a collection to be shared with your designates at a specific date in the future.
• Account Inactive – Choose this option if you want to schedule a collection for release when your MetLife Infinity account status have been changed to inactive.

Benefit to Customers

• Allows users to keep their most valuable past, present, and future content safe and secure for family and friends.
• A digital legacy for beneficiaries, estate administrators and others who may assist in distributing property in accordance with the users wishes.

Benefit to the Insurer

• As Infinity is free for all including non MetLife customers, Infinity helps create a positive image for the brand MetLife ultimately attracting new customers to MetLife platform
• Although the commercial return of the Infinity app is a long term prospect, the value proposition for consumers is strong and helps to reinforce the message that Met Life is a long term financial partner for its customers.

MetLife already has a number of digital initiatives including the MetLife Wall, Lumenlab and the MetLife Wechat account making it one of the pioneers in embracing digital disruption within the industry in Asia.

With the MetLife Infinity App, it appears that MetLife is trying to appeal to consumers on on an emotional level by leveraging digital technology to engage consumers, which ultimately builds trust and loyalty.

MetLife Infinity Website

MetLife Infinity Mobile App

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