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Max Life drives mobility with Cognizant TruMobi


In Action Summary


Max Life has implemented TruMobi to seamlessly transition to the digital world of tablets and smart phones and help distribute and manage mobile applications effectively

Max Life Insurance, India’s largest non-bank owned private life insurer, licensed Cognizant’s TruMobi™ suite as its enterprise mobility platform in October 2013 to help transform the way thousands of its agent advisers do business and engage with customers. TruMobi is one of Cognizant’s recently announced BusinessCloudSM solutions – a suite of ready-to-deploy, on-demand business and IT solutions.

With TruMobi, Max Life Insurance will have better control over enterprise applications and data access by agent advisers. Agent advisers will have the latest information on their mobile devices which will enable them to offer products that best suit customer needs, thereby boosting distribution effectiveness and conversion rates, and reducing the risk of human errors.

“The platform will help Max Life seamlessly transition to the digital world of tablets and smart phones and help distribute and manage mobile applications effectively”, said Hitesh K Arora, director and head of Technology, Information Security and BCP at Max Life Insurance. “With its comprehensive mobility capabilities, high levels of usability, security and control, and the ability to instantly connect to multiple enterprise systems within Max Life Insurance, the TruMobi suite is an ideal catalyst for us to build an ever more successful life insurance business and deliver the core value of long-term savings and protection,” Arora added.



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