Manulife Asia launched the ManulifeMOVE program in 2015 as a unique insurance concept for Hong Kong consumers that rewards them for being healthier and more active. The forward-thinking approach to insurance is tailored to an increasingly digital savvy customer base and reinforces the company’s position as a leading advocate for greater health and wellness.
Specifically, ManulifeMOVE enables members to measure various health indicators using Fitbit Flex or Misfit Shine fitness trackers, handed out to those who join the program and thus qualify for a discount on their premium by up to 10%.
For example, when members sync their fitness tracker with the ManulifeMOVE mobile app on iOS or Android devices, members can track changes over time and keep tabs on the number of steps they walk or run.
To become a ManulifeMOVE member and participate in this model, consumers simply need to fulfill the following criteria:
- Aged 18 or above, and you must be the person insured and policy owner of your eligible plan with residency in Hong Kong or Macau
- Provide a valid email address when you sign up to the policy
Michael Huddart, Manulife’s Executive Vice President and General Manager for Greater China, said: “We’re excited that Hong Kong is the first market where Manuife Asia is launching ManulifeMOVE. Consumers here are very digital-savvy and with ManulifeMOVE we’re offering them a more relevant solution; an engaging way for members to stay healthy and measure their activity, using just their mobile and a fitness tracker.”