Manulife’s Lab of Forward Thinking (LOFT) is an initiative by Manulife to embrace emerging technological trends in the face of impending disruption by smaller, nimbler start ups. Through LOFT labs in Boston, Singapore and Toronto, Manulife is fostering an environment where ideas are prototyped and launched without the layers of approval that typically accompanies a new initiative in multinationals. Manulife provides the tools, resources and programs to people within the company to champion and work on ideas. Importantly, Manulife’s LOFT has been given a broad mandate to pursue concepts on a test and iterate basis, free from the commercial restraints and bureaucracy that typically stymies innovation within large companies.
Launched in 2015, LOFT is forging new partnerships and hiring key technical talent to explore the risky yet promising fields of augmented reality, blockchain technologies, cognitive computing, machine learning and predictive analytics.
Additionally, LOFT is collaborating with ConsenSys and BlockApps on the blockchain front and Nervana Systems and Indico Data Solutions to push the boundaries of data analytics. LOFT has already showcased a number of analytics and sensor based innovations including an umbrella that opens automatically depending on the volume of rain it detects.
Essentially, by launching an internal digital lab such as LOFT, Manulife is signalling to the market that it is aware of the impending disruption within insurance. Although early stage concepts have a high failure rate, fostering a culture of innovation and tolerance for such ideas is typically difficult to maintain in multinational insurers.
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