Life360 has partnered with Allstate to provide millions of users with insights into their driving behavior and personalized insurance offers. Although using smartphone telematics to provide real-time analytics on driving behavior is a well-established solution, the Life360 app has focused on the user interface to increase customer engagement, a facet often neglected by startups and insurers too eager to collect and analyze driving data. Additionally, Allstate is investing in Life360, which produces over five billion miles a month of family driving data on its platform.
Life360 wants to be at the center of keeping families engaged and connected. Its relationship with Allstate gives it the ability to use Arity’s technology to accelerate this vision
Gary Hallgren, president of All State subsidiary Arity, has said of this partnership:“We believe that the key to making personal transportation safer is giving drivers accurate and meaningful information they can use in real time…Working with Life360 expands our platform’s reach by connecting us to millions of more drivers to empower them with a better understanding of how they drive and the opportunity to benefit from their safe driving habits, putting us one step closer to our goal of making transportation better for everyone.”
