Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at martin.kornacki@the-digital-insurer.com

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

Ladder Life Insurance

[ff_author_box_style2]

In Action Summary

Life insurance is proving to be a difficult nut to crack for digital insurers. Although the reasons are multiple Ladder is among a new breed of startups that are trying to revolutionize the purchase, consumption and distribution of life insurance.

Specifically, Ladder is redesigning the life insurance purchasing process with an instant decision as opposed to waiting for the industry average of six weeks. To accomplish this – and satisfy the regulatory requirements regarding the underwriting of life insurance – Ladder is leveraging AI algorithms that deliver an initial insurance quotation matching a prospects profile and needs within seconds.

The Ladder team is staffed with ex Dropbox and Google engineers who are developing data-driven term life policies that have low premiums and coverage limits of up to $8 million in California.

How Ladder’s application process works:

  1. A brief question set leads to a term life insurance quote in seconds.
  2. The consumer then confirms their application online and get coverage instantly.
  3. If Ladder needs more information about the consumer via a (free) medical exam, it will send a medical professional to the individual.

 

Ladder simplifies the core insurance product to fit into an online digital model while simultaneously lowering the cost of insurance through tailored policy terms and monthly premium payments

Ladder’s CEO, Jamie Hale, summed up Ladder’s advantage amid a market driven primarily by offline distribution: “We’ve built Ladder with new technology and without expensive middlemen or sales offices. That means we can provide customers with the best, personalised value, price and experience and service.”

Ultimately, Ladder is offering a digitally delivered term life insurance product while simultaneously lowering premiums by offering tailored policies payable in monthly instalments. The challenge for Ladder will be in building brand recognition amid established competitors, in addition to expanding the product range while maintaining its digital delivery model.

References

Comments

';

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in