John Hancock is the first US life insurance company to offer an integrated health/wellness programme bundled with life insurance component. The wellness program, offered in conjunction with South Africa based Vitality Group, essentially acts as a premium reduction method for policy holders whilst increasing the retention rate and engagement for John Hancock.
A wellness program where they can save on their premiums by adopting healthy habits. If living longer and getting a discount on life insurance wasn’t enough, this program also offers retail discounts and other rewards such as:
- Earn Apple Watch Series 2 for just $25, simply by exercising regularly.
- Complimentary Fitbit device.
- Up to $600 in annual savings on your healthy food purchases.
- Discounts and rewards from Amazon, Hyatt, iTunes, REI, Royal Caribbean International, Whole Foods and more.
The engagement metrics are impressive. The average vitality member engages with the programme 22 times a month, takes 9,000 steps per day compared to the average American at 5,900.The combined rewards and discounts redeemed on hotels, cruises, and entertainment are over $1M.
Now just by opting to embrace healthy habits, customers can lower their premiums and avail other rewards from John Hancock including hotel and flight deals.