Inzura is a cloud-based white label platform that allows insurers to launch apps that accelerate the digitisation of traditional insurance offerings in the face of small, nimbler startups. Through the use of smartphone telematics, photo recognition and location based sensors, Inzura aims to equip large insurers with all the tools necessary to compete in a mobile first world. The use cases typically provided by Inzura are property insurance apps built around location-based data and customer engagement features that leverage image analytics from smartphone cameras. For example, Inzura offers a white label smart phone telematics app for car insurance that instantly generates a quote registration number, car make, model and colour & mileage.
Essentially, Inzura’s platform enables insurers to quickly launch mobile digital insurance offerings. Inzura’s initial platform is capable of addressing wider insurance categories including home, travel, pet and life insurance.
Inzura’s current product portfolio includes; mobile apps, integrated e-voucher rewards, insurance telematics, image recognition software and a data analytics platform and services. It’s interesting to note that Inzura’s suite of solutions are almost entirely mobile-based and there is also an overarching use of location-based data streams that also reflect the key features of competing startups within the insurance industry.