TrackActive, a UK-based insurtech has partnered with Gen Re to raise £300k seed funding to develop TrackActive Me, an artificial intelligence-enabled musculoskeletal (MSK) solution. It has already tested the beta version of the app with Insurance Australia Group (IAG) and is now working with Gen Re to improve preventative healthcare services for its customer base.
The product called TrackActive Me is developed based on the insights from TrackActive Pro and is equipped with AI-enabled chatbot and video technology designed to improve productivity for those suffering from chronic back pain and musculoskeletal conditions.
Ultimately, the TrackActive Me app provides better customer engagement and support provisions via its AI-enabled chatbot and video-based exercise interventions for those suffering from back pain; an often overlooked market segment.