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Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit www.adlittle.com

Instony – Chinese Insurance APP

In Action Summary

Instony is a Chinese insurance app that is focusing on ancillary services in order to cross-sell insurance.

Launched in 2011, Instony distributes a free wi-fi dongle for Chinese tourists traveling overseas, through which Instony cross-sells travel insurance.

To date, the Instony app has had 25 million downloads and also offers a range of niche insurance products such as:

  • Flight delay insurance
  • Luggage loss
  • Traffic Accident
  • Dental Insurance
  • Device Insurance (Phone cracking insurance)
  • Health insurance specifically for food poisoning

 

instony-app

Instony  focuses on ancillary services in order to cross-sell insurance

Instony have also embraced more unusual insurance related services such as free visa application translation services and a free sleep disturbance insurance.

Ultimately, Instony is an example of Chinese insurance startups attempting to differentiate themselves by offering related services such as free wi-fi roaming and then cross-selling travel and health insurance to consumers.

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