Instony is a Chinese insurance app that is focusing on ancillary services in order to cross-sell insurance.
Launched in 2011, Instony distributes a free wi-fi dongle for Chinese tourists traveling overseas, through which Instony cross-sells travel insurance.
To date, the Instony app has had 25 million downloads and also offers a range of niche insurance products such as:
- Flight delay insurance
- Luggage loss
- Traffic Accident
- Dental Insurance
- Device Insurance (Phone cracking insurance)
- Health insurance specifically for food poisoning
Instony have also embraced more unusual insurance related services such as free visa application translation services and a free sleep disturbance insurance.
Ultimately, Instony is an example of Chinese insurance startups attempting to differentiate themselves by offering related services such as free wi-fi roaming and then cross-selling travel and health insurance to consumers.