In April 2015, US health insurer, Humana entered into the wearable space with its new Cue app. Cue is compatible with Apple devices operating on iOS 8.2 or higher as well as the Apple Watch. Cue prompts users to take small actions such as drink water, focus on breathing, focus on posture, get up and move, go outside for some fresh air, and stretch, which helps develop long lasting habits that promotes better health.
“Cue leverages the latest technology to simplify getting healthy,” said Bruce Broussard, President and CEO, Humana. “The app demonstrates Humana’s dedication to people’s health and shows how we’re applying our experience and knowledge of consumers to benefit their well-being.”
This is the first app that Humana has made available to all individuals (non Humana members can also use the app). From a profitability perspective, Cue helps Humana save money by improving the overall health of users resulting in fewer claims. By making the app freely available, Humana is also successful in engaging an audience that extends beyond its customer base.
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