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Homelyfe launches digital insurance platform

In Action Summary

UK based, Homelyfe launched a B2B digital insurance platform called “Aventus” which enables businesses to create a white label buying experience for any insurance line, in any digital environment.

With Homelyfe companies can rid themselves of the development burden and access insurance user journey.

The Homelyfe team is working with insurers and MGAs to provide end-to-end innovation in the insurance process to help deliver insurance quotes in seconds. The platform is highly configurable, allowing insurers to innovate across any insurance line at start-up speed, as it enables changes to be made to both functionality and branding in real-time, without any coding. The firm aims to provide the software and capabilities to businesses to remove the “risk” of testing new products.

Peter Goodman, CEO and co-founder of Homelyfe said, “We’re delighted to announce our focus on the B2B market with the launch of the Aventus platform. Incumbents can look to test new products on the Aventus platform because it eradicates capital risk and delivery failure. Our vision is to do for insurance buying what Salesforce did for CRM. Salesforce has created a platform that enables businesses to build, develop and digitize their business, and the Aventus platform allows an old industry to innovate at start-up speed.”


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