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HDIBOT

In Action Summary

Turkey’s HDI Sigorta, recognizing the importance of social media in engaging today’s consumers, has launched a Facebook messenger bot tasked with handling simple customer service requests.

HDI is using dialogue robots in Turkey to support sales on Facebook

With HDIBOT, customers can get a quotation by themselves in less than a minute with only two questions. Secondly, as 40% of the incoming calls to HDI Sigorta’s call center are claims enquiries, HDI’s policy holders can now establish the status of their claim with less effort and time. Although HDI is not the first insurer to launch a Facebook messenger bot, it is the first in Turkey, a region with 120m consumers and experiencing a growth in written premiums of 8% annually.

Ultimately, the HDIbot has positioned HDI Sigorta as one of Turkey’s digital insurance pioneers in a market that is often overlooked by western insurers.

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