HDFC ERGO launches Apple Watch insurance app

HDFC ERGO, India’s third largest non-life insurance provider has launched its Mobile Insurance Portfolio Organiser (IPO) Apple Watch app. This app makes it easy for HDFC ERGO customers to access policy details, check their claims status and stay connected with the customer support team, all with just a few taps of their wrist.

The app offers an easily navigable dashboard on the Apple Watch through which policyholders can access information like policy details, health card data and policy renewal reminders. Furthermore, with the help of the Apple Watch’s geo-location feature, the app can instantly navigate users to the nearest HDFC ERGO Branch as well as guiding policy holders to the nearest ERGO network hospitals and car repair outlets, offering cashless services.

IPO app is a leading example of leveraging wearable tech to provide a new digital interactive channel for accessing information as well as services

According to Mehmood Mansoori, member of executive management and group head at HDFC ERGO: “Our aim is to provide one more avenue for technology savvy customer to have important information about their policies at their fingertips. We understand the power of technology and invest substantially in it to simplify things and take the customer experience to the next level.”

It’s worth noting that HDFC ERGO is intended to compliment ERGO’s existing iOS and Android apps that currently offer a range of features including real-time consultation with ERGO and data driven cross selling of ERGO’s property insurance product range.

Benefit to Customers

• Unified view of insurance policies
• Easy to manage with just a few taps of the Apple Watch
• Track claims status in real-time
• Get hold of all the policy documents with a single tap
• Locate branch, hospitals or car repair garages for service.

Benefit to the Insurer

• Access to real-time data
• Deliver next level customer experience
• Avoid paper work and reduce telemarketing costs
• Competitive advantage to tap tech savvy Millenial market segment.

The Apple Watch represents unchartered waters for the insurance industry. Some see value in its health tracking capabilities, others in its real-time location features. For now, the Apple Watch is complementing digital channels primarily used for customer service.

This HDFC ERGO initiative, although limited to policy management and ancillary services today, clearly indicates that ERGO is planning to engage customers through every digital platform possible.

Ultimately, by launching an Apple Watch offering with a guaranteed use case of policy management/customer service, ERGO can establish a foothold on Apple Watch from which to test more ambitious goals, including location based pricing of car insurance and health data tracking – assuming more advanced sensors can be introduced into the Apple Watch, and consumers are comfortable sharing health data.

HDFC ERGO

HDFC ERGO LAUNCHES THE FIRST-OF- ITS-KIND APP ON iWATCH

HDFC ERGO launches its mobile insurance portfolio organiser app on Apple Watch