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Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit www.adlittle.com

Farmers Insurance – On-demand roadside assistance

In Action Summary

US based Farmers Insurance has introduced a new app in partnership with roadside assistance startup Honk. Using the app, Farmer’s policy holders can signal the need for assistance from an app which identifies and dispatches the closest service vehicle instantly; and provides real-time notifications, updates, and a live progress map customers can follow conveniently from their smartphones.

As the largest trackable, traceable roadside assistance company in the US, HONK has 55,000 tow trucks available to its members. This operational scope has differentiated Honk from other road side assistance providers and is a key part of it’s new partnership with Farmers. On Farmers side, it receives more roadside assistance requests than claims so it makes sense to keep the customers happy.

The partnership between Farmers and Honk is a good example of a traditional insurer partnership with a startup in order to compete in the digital era

Farmers® is constantly seeking new and innovative ways to meet the rapidly changing needs of today’s increasingly connected consumers,” says Keith Daly, chief claims officer for Farmers Insurance. “Our new roadside assistance tool puts knowledge right in the palm of a customer’s hands. By leveraging technology, we are able to deliver an even better experience when our customers need us most.

The app services are available currently for personal lines customers in Arizona, California, Idaho, Illinois, Indiana, Iowa, Kansas, Oregon, Nevada, Washington, and Wisconsin, with a roll-out Nationwide by the end of the year.

Ultimately, the partnership between Farmers and Honk is a good example of a traditional insurer partnership with a startup in order to compete in the digital era. Although internal initiatives will always be part of traditional insurers innovation road-map, partnerships such as this will be increasingly common,

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