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Etiqa Takes the Lead to Service Insurance Customers via WhatsApp in Singapore

In Action Summary

Etiqa Singapore and Whatsapp have entered into an agreement to allow customers to leverage Etiqa’s customer care support via the messaging application. All personal policy queries will therefore be answered via Whatsapp.

The feature is available to both new and existing customers with the ability to make policy change requests such as travel insurance period extension requests in real-time, as compared to the traditional hotline and email approaches. The feature is in addition to the existing communication channels including email, and Etiqa’s first Chatbot Trix, which is available on Etiqa’s website,  Facebook Messenger, and can be connected via Google Assistant. The partnership makes Etiqa the first digital insurer in Singapore.

Etiqa and Whatsapp together are providing a real-time customer support online

Mycle Ku, Head of Customer Care of Etiqa Insurance Pte. Ltd. Has said of this partnership: “Having direct communication with our customer base is becoming extremely important in today’s landscape. We are constantly working towards a seamless customer service experience for our customers, leveraging on tools such as WhatsApp messenger. With WhatsApp as another official communication platform to connect and interact with our customers, we believe we can create more meaningful engagements with our customers while meeting their real-time queries and needs.”


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