Sign up and be the first to know

About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

Contact Us

1 Scotts Road
#24-10 Shaw Centre
Singapore 228208

Write an article

Get in touch with the editor Martin Kornacki

email your ideas at martin.kornacki@the-digital-insurer.com

Pre Registration Popup

itcasia2020 Registration Popup

Share Popup

Prime Member: Find out more

Access a unique programme!
  • 56 pre recorded lesson of online content from industry experts over 7 courses
  • The best in digital insurance for practitioners and by practtioners
  • Online MCQ after each lesson
  • Join the discussion forum and make new friends
  • Certificate upon completion to show your expertise and comitment
  • 3 months to complete
  • Normal price US$1,400 Your Prime member price is US$999
  • Access to future versions included in your Prime membership!
Become a member

Prime Member: Contact Us

REach out to us. Please fill up the form below
  • Let us know how we can help. You can expect a response within 24 hours

DHFL Pramerica Life Insurance builds a distribution channel for rural customers

[ff_author_box_style2]

In Action Summary

dhflptitp

DHFL Pramerica Life developed an innovative technology interface to manage customer acquisition and service delivery in rural markets

DHFL Pramerica Life Insurance (DPLI), an Indian Life Insurer, used the power of digital and external partnerships to build a distribution channel that enabled them to identify and deliver insurance products to a specific customer segment (the rural population) in a cost effective manner.

To effectively reach out to the rural population, DPLI developed an innovative technology interface ‘Proposal to Policy Issuance Technology Platform‘ (PPITP) that has been integrated with the national e-Governance agency’s platform to manage customer acquisition and service delivery in the rural markets. The platform facilitates filling of application forms, issuance of policies, premium collections, etc, bringing value to rural customers.

As of April 2014, PPITP had helped DPLI penetrate faster and deeper into more than 15,000 locations/touch points of rural India, acquire over 57,000 customers of the underserved rural population, and generate a fee earning for over 10,000 individuals. The platform was one of the key enablers that helped DPLI achieve its strategic business vision of penetrating and leveraging high potential rural markets. Today, business from the rural distribution channels contributes significantly to DPLI’s revenues.

DPLI has been awarded the Celent ‘Model Insurer Asia 2014’ in the ‘Distribution: Other Channels’ category for its pioneering efforts in using technology to make life insurance services easily accessible to the underdeveloped/ underserved rural markets.

References

Comments

Livefest 2019 Register Popup Event

Livefest 2019 Already Registered Popup Event

Livefest 2019 Join Live Logged-in Not Registered

Livefest 2019 Join Live Not Logged-in