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Daimler Financial Services continues to trail blaze mobility-on-demand for global consumers and smart cities

In View Summary

Daimler Financial Services and its portfolio of products and on-demand services are shaping the cities through predictive mobility. The company has provided insights into its global mobility ecosystem which will open up new opportunities in the age of “mobility-on-demand”.

Daimler’s Mobility Services division has established a mobility ecosystem that functions as a one-stop-shop for cities and customers, using the smartphone as the catalyst to fit customers’ mobility needs.

Daimler Financial Services Mobility Services division realizes double-digit growth in 2018 for a number of customers and transactions, due to growing global demand and broad suite of services

In the past, a city defined our mobility through rigid routes and products. But today, we are helping cities shape mobility. Customers make decisions on how to be mobile and our services and technology are their trusted companion on their mobility journey,” stated Benedikt Schell, Chief Experience Officer at Daimler Financial Services.

Daimler offers financing, leasing, fleet management, insurance, investments and credit cards as well as innovative mobility services. Its investments are aimed at shaping the future of mobility in a safe and sustainable way.

By creating a holistic ecosystem of mobility in urban areas, Daimler leverages data generated by the various mobility platforms and using complex, proprietary algorithms to better-predict mobility preferences with a high rate of accuracy. Based on the three successfully operating mobility services, car2go, mytaxi, and moovel, the group provides a seamless customer journey in over 130 cities and 19 countries by understanding mobility trends.

Reported Benefits

Benefits to Customers:

  • Affordable products and services
  • Automation
  • Quick processing time
  • Innovative products and services
  • Greater coverage
  • Dynamic
  • Connected benefits

Benefits to the Insurer:

  • Low operational costs
  • Increased customer reach
  • Improved consumer engagement
  • Connected ecosystem provides an opportunity to innovate

The Digital Insurer's View

Property insurance industry is changing, smartphone technology and connected devices, and the slow but steady rise of the autonomous vehicle. The amount of information generated from a connected ecosystem will be tremendous and if insurers learn how to leverage it to their benefit can help them stay afloat during the disruption. This initiative from Daimler is a good example of a mobility ecosystem.

References

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