CXA is Asia’s first insurance and wellness marketplace, which aggregates all the players, including employers, employees, insurers, hospitals, clinics, wellness and fitness providers. CXA launched in 2013 and aims to transform the B2B healthcare industry by deploying technology that redirects firms’ existing insurance spends into improving workforce health whilst reducing HR administrative workload and capping the rising cost of healthcare.
Specifically, CXA’s platform allows clients’ employees to select the most relevant mix of insurance and wellness services from a wide range of providers to suit their individual needs. Employees can then maximise their benefit dollars from CXA’s network of insurers, fitness studios, medical practitioners, nutritionists, health screening and disease prevention organizations.
Employers who buy their insurance through CXA brokers get other flexible benefits too; workplace wellness administration, data analytics and real time updates (lifestyle risks/ biometrics, activities, claims, costs) provide a holistic experience that minimises corporate health care expenditure. Employers utilise CXA analytics from claims, screening, wearables and lifestyle data to prioritise wellness interventions with the greatest impact on improving employee health.
Rosaline Koo, the founder and CEO of CXA states that “CXA aims to be a disruptive force across Asia by repurposing insurance and treatment spend into workplace wellness and prevention. Employees will now be able to customise their benefits and wellness package to their personal needs. Employers will get the tools and data they need to improve their workforce health, cap premium increases and reduce their workload burden through automation of administrative processes and vendor consolidation – all without spending more.”