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Coverfox’s Quote Level Personalisation

In Action Summary

Coverfox, India’s fastest growing online insurance aggregator, has struck a new partnetrship with Vizury, a front end development agency, to offer ‘Quote Level Personalisation’ to engage with users who leave the Coverfox website after receiving an insurance quote.

How it works?

When a potential customer leaves the Coverfox website after receiving a quote, Vizury’s marketing platform, “Engage” can capture quote level variables (entered by the consumer) such as automobile model, registration number, premium amount, etc. These data points are then used to provide personalised advertisements on third party websites in the hopes that that consumer will return.

The results of this collaboration with Vizury included:

  • A 300% increase in Vizury’s contribution to Coverfox website conversions
  • A 200% increase in CTR due to real time personalisation of ads
  • A 75% reduction in Cost Per Acquisition of programmatic display conversions
  • 30% of Coverfox’s website were ‘view-through’ conversions–essentially meaning, these users were exposed to a Vizury ad at some point in the purchase cycle before they bought an insurance product on the Coverfox website

Increase in ‘view-through’ conversions through Vizury’s marketing platform, “Engage

Additionally, Coverfox has launched browser push notification feature – a new marketing channel on the web browser similar to a mobile push notification.

Jaimit Doshi, Chief Sales & Marketing Officer at Coverfox said:”We have consistently improved both scale and acquisition costs on Vizury’s platform. Most importantly, we have been able to jointly push the marketing innovation envelope further with the help of channels such as Browser Push, a decisive factor for us as we look to disrupt the online insurance space“.

Ultimately, although the use of cookies and affiliate marketing schemes to optimize conversion rates is nothing new, Coverfox does aspire to innovate beyond what is currently available in the sector.

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