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Click2Sure re-imagines insurance distribution

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In Action Summary

Click2Sure is a South African based B2B2C platform that distributes specialised annex insurance (protection insurance as an add-on or bundled into a purchase) at point of sale. Specifically, Click2Sure’s API integrates seamlessly into traditional retailers and third party service providers including e-commerce, traditional retail stores and service provides via direct mailers, web/mobile interface and bundled policies attached to high-value items and services.

Click2Sure has developed APIs that are seamlessly integrated into partner checkout processes. The APIs integrate into the checkout process of e-commerce stores, offering a seamless one-click experience for customers.

Click2Sure has simplified their policies into a one-page, easy-to-understand digital document and it also enables consumers to easily claim against their insurance policies

Click2Sure currently offers over 20 lines of insurance products based on market demand, covering everything from traditional lines including life, medical and public liability to new forms of coverage including cyber theft, pets and sport equipment.

Click2Sure has also simplified their policies into a one-page, easy-to-understand digital document whilst allowing consumers to easily claim though an online platform, with effortless access to all relevant records.

Daniel Guasco, the founder of Click2Sure explains: “With Click2Sure, we have simplified the processes, and limited the documents and human intervention required that traditionally comes with an insurance offering. We have also replaced this process with a simple and seamless customer-centric offering. As a result, we have been able to make insurance more affordable for the consumer.

The focus across industries is now on seamless fulfilment of the customer journey online. However, a discrepancy remains between online fulfilment within eCommerce, and effectively cross selling a tailored insurance proposition. This is the void that Click2Sure is filling through a simplistic, transparent and and seamless integration into online purchase processes and offline point of sale terminals that doesn’t burden the end user with onerous policy terms and generic pricing.

Ultimately, Click2Sure is a good example of an increasingly popular strategy for insurers. Rather than establishing standalone insurance websites or apps, many insurers, brokers and startups are now focusing on developing tailored products that produce a higher conversion rate than undifferentiated mass-market products with standardised pricing.

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