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About Hugh Terry & The Digital Insurer

Hugh Terry & The Digital Insurer Video

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Services of interest

Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit


Finnovating is a Matching as a service platform that enables X-Techs from all around the word to connect , collaborate and get the funding they need to grow from investors and corporations globally. The Finnovating platform is a space were the key players of the Tech industry can connect together easily and boost global Tech innovations.


Sønr is the world’s most comprehensive source of innovation intelligence. It is a subscription platform used by some of the best known insurance companies globally.

It tracks millions of companies around the world and provides insight on the latest market trends, the startups and scaleups reshaping the industry, and intelligence on how other big insurers are innovating.

Sønr includes a suite of tools designed for teams to better collaborate and connect. From recording meetings to capturing and sharing Notes, to being able to track and share activity across the company using Watchlists and CRM boards.

The platform is backed up by a team of consultants, researchers and analysts who support clients in discovering and creating new business opportunities.

Brolly – An AI driven Insurance Advisory Application

In Action Summary

Brolly is attempting to establish itself as an insurance hub for UK policy holders, thus enabling it to distribute insurance products directly as opposed to merely reporting the status of active policies.

Brolly’s vision is to re-design the insurance user experience based on data analytics and a centralised approach to the UI/UX of insurance policies 

Brolly is the UK’s first artificially intelligent insurance advisory application that delivers contextually relevant insights through web and mobile apps which enables customers to make informed decisions about their insurance.

With Brolly, customers can better understand whether they’re over insured or under insured and where they can get a better price for the cover they need. Brolly users only need to enter their information once, and purchasing new cover will be achieved with one simple tap. Brolly will also help you manage all your insurance policies in one place, and provide instant access to your documents, prices, and contact numbers, so they’re always at hand when you need them.

Brolly has started with a clean slate and is developing an insurance company for the digital age. The ultimate vision is to totally re-design the user experience of insurance based on data analytics and a centralised approach towards the UI/UX of insurance policies.

According to Phoebe Hugh, Brolly Co-founder & CEO, “We’re swimming in new data points to analyse risk, new ways to market to customers, connected devices, shifting customer behaviour, and revolutionary technology advancements such as blockchain, neural networks and artificial intelligence.

Ultimately, Brolly is attempting to establish itself as an insurance hub for UK policy holders, thus enabling it to distribute insurance products directly as opposed to merely reporting the status of active policies. Although Brolly is currently in the testing phase, it will be publicly available on iOS and Android in Q2 2016 with a planned roll-out across Europe soon thereafter.



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