Brolly is the UK’s first artificially intelligent insurance advisory application that delivers contextually relevant insights through web and mobile apps which enables customers to make informed decisions about their insurance.
With Brolly, customers can better understand whether they’re over insured or under insured and where they can get a better price for the cover they need. Brolly users only need to enter their information once, and purchasing new cover will be achieved with one simple tap. Brolly will also help you manage all your insurance policies in one place, and provide instant access to your documents, prices, and contact numbers, so they’re always at hand when you need them.
Brolly has started with a clean slate and is developing an insurance company for the digital age. The ultimate vision is to totally re-design the user experience of insurance based on data analytics and a centralised approach towards the UI/UX of insurance policies.
According to Phoebe Hugh, Brolly Co-founder & CEO, “We’re swimming in new data points to analyse risk, new ways to market to customers, connected devices, shifting customer behaviour, and revolutionary technology advancements such as blockchain, neural networks and artificial intelligence.”
Ultimately, Brolly is attempting to establish itself as an insurance hub for UK policy holders, thus enabling it to distribute insurance products directly as opposed to merely reporting the status of active policies. Although Brolly is currently in the testing phase, it will be publicly available on iOS and Android in Q2 2016 with a planned roll-out across Europe soon thereafter.