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Beagle Street’s innovation, creative thinking and adoption of the latest technology,enables them to offer a customer experience more akin to leading online retailers/P&C insurers and grow the D2C protection market
Beagle Street, a UK online life insurer promoted by BGL group launched its direct to consumer proposition for life insurance and critical illness in 2012. It was initiated to transform BGL’s legacy life insurance business by introducing a seamless online process that removes the need for medicals and face-to-face meetings when purchasing life insurance. Beagle street’s policies are underwritten by Scottish Friendly Assurance Society and it utilises an online assessment tool to give consumers a quote according to their budget.
As many life insurance policies are viewed as commodity products by consumers, Beagle Street makes use of affiliate channels and offline research to reach potential customers. This approach has generated 7 million policy holders for Beagle Street so far.
Beagle Street’s differentiation is that a term life insurance policy can be issued in just 10 minutes. Once your policy is created you then have access to your account area where you can view your policy document any time. Beagle Street policies are also stored on the cloud so that they can’t be lost and relatives can access policy details in case of a claim.
Ultimately, Beagle Street is increasingly simplifying and shortening the process of buying life insurance in the UK.
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