Baron is a weather intelligence solution provider, which has taken telematics one step further by alerting policyholders about risky weather conditions or upcoming adverse conditions in advance. The alerts are in the form of audio or visual messages which warn the drivers of impending hazards. The messages are distributed across different platforms such as in-car, mobile phones or custom devices. During immediate hazards, drivers receive eyes-on-the-road guidance to avoid approaching hazards. The data is updated every 60 seconds for current conditions and 72 hours in advance for the forecast conditions.
The benefits of Baron include:
Reduced insurance claims as drivers receive preemptive alerting and guidance for dangerous road weather conditions
Safer travel and routing
More accurate verification of claims
Baron Telematics is powered by Baron’s high-resolution patented technology and the data is distributed through its cloud data service and accessed through an API. The data is then formatted to be delivered in bulk to large insurance carriers for distribution directly from the API, all in conformity to data privacy rules.
Glen Denny, Baron’s President for Enterprise Solutions has encapsulated Baron’s approach to telematics:
“Insurance carriers are testing the best ways to get valuable safety services into their customers hands—consumer adoption appears to be driven by privacy concerns.. Embedding the safety functionality in the vehicle system may be a more successful path.”
Ultimately, Baron telematics can best be described as ‘enhanced telematics’, one which provides comprehensive driving assistance that paves the way for the eventual emerge of autonomous vehicles.