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AXA’s Health Keeper Platform

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In Action Summary

Health Keeper is an innovative health service platform which keeps track of all health activities of users

Health Keeper is an innovative health service platform which keeps track of users’ health activities 

AXA’s Health Keeper is an innovative health service platform for the Spanish market that tracks the full spectrum of health metrics including fitness, routine, nutrition, sleep, weight and even biometrics. Launched in 2015, Health Keeper users can keep track of all their activities, check their core health stats, set fitness goals for themselves, share progress with friends on social networks and access medical and well being services. Notably, AXA has included the ability for users to earn Fitpoints that entitle users who engage with the app’s social features to free or discounted health or wellness services. Furthermore, Health Keeper includes access to a range of health resources including:

  • Wellness Services, currently 70 products
  • 24/7 Medical Helpline
  • Health / well-being content
  • Purchasing options with special rates

Finally, an all encompassing monitoring dashboard of users’ exercise activity is included on the Health Keeper platform and if AXA customers are already using Health Devices, the Health Keeper can aggregate external data from Fitbit, Jawbone & Withings with a further 140 devices waiting to be accommodated.

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