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Services of interest
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Arthur D. Little

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AXA’s Connected Home Based Insurance Offering

In Action Summary

AXA’s’s test/iterate approach to IOT will enable it to better protect its customers against emergencies like intrusions, fire, floods, gas leaks, pollution etc

AXA’s test/iterate approach to IOT will enable it to better protect its customers against emergencies 

Sensing the impending ubiquity of sensors and software, French underwriter AXA is leveraging emerging IOT based technologies to redefine its offerings. AXA is creating a smart home hub by partnering with award-winning connected device manufacturers. The underlying vision is that AXA’s test/iterate approach to IOT will enable it to better protect its customers against emergencies like intrusions, fire, floods, gas leaks, pollution etc. Some of the first manufacturers with whom AXA has established research partnerships with include:

MyFox: A sensor camera and alarm to detect intrusion attempts
Kiwatch: An entry-level Wi-Fi CCTV camera to monitor your home remotely
Philips Hue: A connected LED light bulb that can be controlled remotely
Orange My Plug: A smart plug with embedded smoke & water leakage sensors

AXA ultimately plans to control all these devices remotely from its mobile application “My AXA” by the end of 2015.  AXA’s future offer will be coupled with AXA’s 24/7 assistance in order to send help if an emergency is detected at a customer’s home.

These partnerships are touted as the next step in redesigning prevention and represent a continuation of a macro trend whereby insurers are increasingly partnering with third parties. AXA’s Paris HQ is also embracing a future of connected devices, partnering with Microsoft to launch the Zone 61 Challenge, a hackathon dedicated to the “Internet of Things.” A variety of ideas were highlighted, ranging from the connected greenhouse to the management of coffee capsules to safety-related connected objects for preventing elderly dehydration or fire risks.

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