Oracle’s data management solution provides Allianz with a 360 degree view of their customer, putting customers at the centre of their business
One of Allianz Group’s biggest challenges was to get a single, consolidated view of customers in order to serve them better. To gain a 360 degree view of the customer, Allianz Group partnered with Oracle and in 2013 implemented Oracle’s Master Data Management solution (ODM). ODM enabled them to maximise their services to customers, based on detailed and accurate customer segmentations and behavioural preferences.
The ODM solution helped Allianz build customer facing capabilities needed to meet evolving customer expectations. The insight gained through ODM enabled Allianz to correctly price risk and sell it at a “best value” price to a particular customer, through a particular channel, at a particular time.
This deep and comprehensive customer segmentation helped Allianz to understand the likelihood of termination and also helped them tailor their offers according to customer needs, resulting in increased revenues. It is now at the heart of many of Allianz’s digital initiatives and provides them with a 360 degree view of their customer, putting customers at the centre of their business.
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