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Arthur D. Little

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AIA Vitality partners with Virgin Active, Grab and Singtel

In View Summary

AIA Vitality’s solution has expanded its fitness experiences for users. AIA Singapore announced enhancements to its AIA Vitality program with the inclusion of Virgin Active and new lifestyle incentives from Grab, Singtel and Golden Village.

AIA Vitality launched in 2013 as a wellness programme, which encourages people to change by embracing an active lifestyle for good health. Members are inspired to make positive lifestyle choices, be more active, eat a more well-balanced diet, have more quality and sufficient sleep, go for their regular health check-ups and so on. The program continues to evolve as the health-based needs of customers are evolving.

The new partnership is part of the programme evolution with an aim to deliver a high-end service at affordable prices. With Virgin Active, AIA Vitality members can enjoy 30% off membership fees at Virgin Active gym. The proposition helps to strengthen AIA Vitality’s strategic gym partner offerings and is an extension to members existing gym partnerships with Fitness First and Gravity.

Additionally, members benefit from discounted rates at Golden Village. Members can also bag incentives from GrabFood and Singtel ReadyRoam Thailand and ReadyRoam Indonesia data roaming offers.

AIA Vitality has partnered with Virgin Active, Grab, Singtel and Golden Village

“AIA Vitality has benefited more than 100,000 members since its launch, and we have been continuously enhancing it over the years to keep pace with the evolving needs and lifestyles of Singaporeans and technological advancements. With new partners like Virgin Active on board, we hope to continue to inspire more members to get active and stay healthy by giving them more choices when making wellness decisions. As an insurer that is committed to enabling healthier, longer, better lives, AIA Vitality is a key enabler for us to empower our customers to know and improve their health. While incentivising members will motivate them, the bigger focus for us is to inspire members to genuinely want to live healthier and live better. We believe that this behavioural change is key to making real and long-lasting improvements to the health and wellness of both themselves and their families, which greatly outweigh any monetary reward.” said Ms Ho Lee Yen, Chief Customer and Marketing Officer, AIA Singapore.

The Digital Insurer's View

AIA Vitality is one of the industry’s most successful health and wellness programs. It was rolled out as part of AIA’s ‘payer to partner’ strategy. Similar programs have been developed elsewhere including in South Africa by Discovery Health.

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