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AIA Singapore introduces AIA Vitality


In Action Summary

Digital Health

AIA Vitality  uses digital technologies to encourage customers to lead healthy lifestyles, enhancing customer engagement and loyalty

AIA Singapore launched AIA Vitality in 2013, a science-backed wellness programme that works with customers to make real changes to their health. All customers have to do is to know more about their health, work towards improving it and get rewarded along the way.

AIA Singapore offers premium discounts and other benefits that are dependent on customers’ Vitality Health Status throughout the duration of their insurance policy. The customer earns reward points when they buy various services related to health and wellness through the vitality network and these reward points are transformed to various benefits. The whole program is backed by a mobile app which helps customers keep track of their purchases and vitality reward points/status. The mobile app acts as an innovative customer engagement tool that gives AIA more direct control of the customer relationship.

AIA Vitality saves money with cashback and discounts as customers get healthier. Customers can enjoy up to SGD $108 annual cashback, and discounts from gym memberships, airfares and health screening packages. Customers can also save up to 15% premium discount as they get healthier, giving them more motivation to maintain a healthy lifestyle.



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