Aegon has reaffirmed its commitment to the German market with a renewed focus on a German startup called fairr.de. Berlin-based fairr.de offers corporate pension products for employers.
Although the traditional German pensions market is characterised by high costs and provisions fairr.de’s disruptive, digital approach, offers a number of learnings for Aegon.
Ultimately, with Ageon’s experience in pensions and fairr.de’s digital direct sales model, it is better able to supply products and services to German employers with a substantially lower customer acquisition cost.