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Aegon invests in German pension startup fairr.de

In View Summary

Aegon has reaffirmed its commitment to the German market with a renewed focus on a German startup called fairr.de. Berlin-based fairr.de offers corporate pension products for employers.

Although the traditional German pensions market is characterised by high costs and provisions fairr.de’s disruptive, digital approach, offers a number of learnings for Aegon.

fairr.de operates using a digital, direct sales model, enabling it to supply better products and services with substantially lower costs.

Ultimately, with Ageon’s experience in pensions and fairr.de’s digital direct sales model, it is better able to supply products and services to German employers with a substantially lower customer acquisition cost.

Reported Benefits

Benefits to Customers

  • Transparency
  • Low cost
  • Innovative product and services
  • Convenience
  • Real-time accessibility
  • Improved response time

 Benefit to the Insurer:

  • Reduced time and costs
  • Real-time accessibility
  • Transparency
  • Improved customer engagement

The Digital Insurer's View

Despite the emergence of chatbots and AI tools, customers need advice and guidance to plan their financial security. They also need better products and services, which provide them with convenient financial management control.

Insurers don’t have the necessary technological expertise to fulfil the growing customer demands. Aegon’s fairr.de investment was a significant step towards building the technological expertise.

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