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Demystifying Social Business Trends – A Cognizant white paper


Article Synopsis :

The importance of social media  mediums such as Twitter, Facebook and Linkedin for individual use is well understood. However the use of social media by insurers for business use is still not well documented. Insurers need to understand the potential of social media as a customer engagement tool in order to lead on the competitive curve.

 The Digital Insurer reviews Cognizant’s Report on Demystifying Social Business Trends for the Insurance Industry

Social Opportunities for insurers

Cognizant’s white paper “Demystifying Social Business Trends for the Insurance Industry” examines the implications of social business in the insurance industry. It highlights the popular social avenues and innovative trends that are revolutionizing the industry and presents their point of view on future trends. According to the white paper the social business avenues that insurers should leverage include, but are not limited to:

  • Social media marketing
  • Social media listening/monitoring
  • Social media analytics
  • Social enterprise
  • Social design


Link to Full Article:: click here

Digital Insurer's Comments

There is explosive growth in the number of customers turning to technology and social media for information about almost everything including insurance products or dependable insurance agents. Insurers, especially in emerging markets such as Asia, cannot afford to stand on the sidelines and watch the opportunity pass by. Social media interactions are generating a huge amount of data that insurers can use to make intelligent decisions related to:

  1. Improving customer service
  2. Boosting marketing and sales
  3. Enhancing brand awareness

Link to Source:: click here




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