The evolution of digital marketing in China
Editorial by Hugh Terry
In this edition of China in Focus, in partnership with iptiQ by Swiss Re, we explore the evolution of digital marketing in China and its impact on the insurance industry.
- Our in-depth article looks at how new digital marketing tools are being leveraged to attract customers, with a case study of Pinuduoduo, which has developed what it calls a “team purchase model” that uses social networks WeChat and QQ to invite contacts to form a team, or pool, to bid for goods and drive down prices.
- And as digital insurance platforms gain more traction among the Chinese population, insurers are looking for new ways to bring people through the door, we look at how Alipay, Bihubao, and Manulife are leveraging livestreaming in particular.
- Additionally we share an infographic on ‘super app’ WeChat that now plays a fundamental role in Chinese ecommerce, and the future of insurance marketing.
- Finally sign up for our webinar on Digital Marketing in China – Compare, contrast, and learn? Taking place on Thursday 18th March, which will ask why is China so far advanced on digital marketing, and what the west can learn from its development.
Enjoy the edition.
Founder, The Digital Insurer
The ways businesses market to their potential audiences is changing rapidly as more consumers choose to operate within the digital environment in China and globally.
As digital insurance platforms gain more traction among the Chinese population, insurers are using livestreaming to bring people through the door.
WeChat is a multi-purpose ‘super app’ that plays a fundamental role in Chinese ecommerce, and is at the heart of a rapidly expanding online insurance ecosystem.