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Trōv – an entirely new way to insure the things people treasure

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The future for personal lines insurance is all about “engagement”. When insurance becomes a lifestyle choice, then consumer perception will change. And so will their behaviour This week I get an exclusive sneak peek at Silicon Valley based Trōv and their platform that will change the game for insurance.

The concept is a simple one, the best one’s always are!

We all own stuff that is important to us. Things that we value. Items we want to protect from damage, loss or theft. Possessions that are important to us because we have decided that they are.

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