Imagine a world where a consumer has an ongoing daily engagement with their insurance brand. Where insurance is a value add service that offers more than just protection against an unwelcome event. Where the insurance brand is discussed openly, positively and frequently in the office, at the pub, in the coffee shop (sic!).
Imagine a world where policyholders chose their insurer for the value add more than the cover itself. Where the premium is not the single determining factor for buying the insurance. Where the insurance brand becomes “sticky” and renews without thought year after year.