And before my yoga-practicing daughter berates me, it’s a tongue-in–cheek headline! But it is also a headline born out of the emerging trend in life and health insurance to encourage and motivate policyholders to lead a more active life.
This stems from the fundamental problem insurers have in this market. To rate the risk you are seeking to cover, they require a lot of data. Policyholders fill out extensive questionnaires asking for personal data, family histories and the like (I’ll come back to personal data in a minute).