Erste Digital’s quest to be the Paypal of Annex Insurance
When you work with start-ups, as I do, it can be truly inspiring to see the determination, ingenuity and adaptability that defines them. And when you’ve spent 35 years in the corporate world, as I have, then it is also fascinating to compare and contrast the modus operandi of the old with the new.
The traditional corporate organization is bunged up with internal process and bureaucracy. It is more focused on its internal perspective than ever getting out and talking to customers. The start-up would never get “started”, let alone “up” if it took that approach.