After Volvo put their money where their mouth is, does this mean the end of motor insurance? I don’t think so!
Back in 2008, Volvo’s lead safety expert, Anders Eugensson made this statement;
“By 2020, nobody shall be seriously injured or killed in a new Volvo”.
Earlier this year, the car manufacturer that invented the three point seat belt and made safety its core brand value, restated its commitment to the vision. “We’re trending towards zero (deaths)” and “Our vision is to make it next to near impossible (to die in a new Volvo)”.
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