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8月保险科技 – 心开始。

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很少有公司能够成功将硬件、软件和服务整合在一起。本月我们研究了安联中国(Allianz China)的一个例子,它体现了人寿和健康保险公司在消除硬件/软件之间鸿沟方面所面临的机遇和挑战。

心开始

“心开始”的案例非常能够体现西方保险公司在中国越来越受欢迎的策略 – 针对一个小范围的用户群,同时以中国品牌竞争。  然而,这一举措也体现了将医疗设备与软件和服务整合时所需面对的挑战。

2016年,安联中国推出了一个胎儿监听器,配有全频谱产妇应用程序,通过该应用程序可以交叉销售客户定制的健康和人寿保险计划。在这样的案例和创意市场策略的背景下,每年有1800万中国母亲投资该保险计划。

“心开始”确实拥有一些独特功能。通过蓝牙连接到随附的移动应用程序,该应用程序根据专有分析为用户提供个性化的健康数据和孕妇指南。“心开始”还能为有望成为父母的亲朋好友设立孩子的教育基金。“心开始”通过微信账户提供这个投资连结型的产品,并通过社交元素使其丰富化,进一步推动客户参与投资。

但尽管功能独特,“心开始”胎音听诊器却很难从众多廉价设备中脱颖而出。药店分销也具有挑战性,因为中国近来的健康产业丑闻迫使初为人母的母亲们在进行产妇护理方面要听取医生的意见,而不是店内促销人员的说词。

然而,尽管以成本价格通过药房和医院进行线下分销。

最终,虽然“心开始”试图通过优化的用户体验(如降噪和专有算法)来将自己与市面上其他产品区分开来,但离线分发的现实和

然而,安联表示愿意将其核心竞争力投入中国。在西方保险公司加大力度与中国本土保险公司竞争并且国内相关管制条例愈加放松的情况下,这种大胆的举措可能具有决定性作用。

阅读最新的保险创新新闻报道的特点和我国在微信上访问我们的网页

 

 

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