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Arthur D. Little

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We enable our clients to build innovation capabilities and transform their organizations. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations. For further information, please visit www.adlittle.com

Sureify – Personalised Premium Life Insurance

In Action Summary

Sureify’s gamification model inspires policyholders to live a healthier life by creating a more light hearted user journey as opposed to imposing exercise routines upon users

Sureify’s gamification model inspires policyholders to live a healthier life by creating a more light hearted user journey as opposed to imposing exercise routines upon users

Sureify is a US based life insurance platform that is leading the way in state-of-the-art life insurance and UX design. Sureify is basing its platform on a new term life product that focuses on customer acquisition and engagement through wearables and mobile devices. Sureify is not only using the proven value of existing underwriting processes, but is also leveraging a data platform to assess policyholders’ health data in real-time providing immediate coverage. Additionally, Sureify’s gamification model inspires policyholders to live a healthier life by creating a more light hearted user journey as opposed to imposing exercise routines upon users.

Furthermore, Sureify’s mobile application works in tandem with fitness tracking bands. The user is encouraged to meet health goals and keep up good habits in return for premium discounts that reflects their individual lifestyle:

How Sureify Works:

  1. Pick a Policy and purchase online in the same session.
  2. Receive your Free Kit – Free Fitbit Surge, Charge, or flex hardware.
  3. Download the Sureify Life App – The Sureify Life App helps set your goals and track your savings by syncing with your Fitbit Mobile App. Your health and finances are now inextricably linked to provide a financial incentive to stay fit.

According to Sureify’s CEO Dustin Yoder, “Consumers deserve a better consumer experience when it comes to purchasing and owning life insurance and Sureify is delivering just that by combining wearables, connected devices and big data.

Ultimately, although there are many health insurers innovating across the boundary of hardware and software in order to drive down the cost of health insurance, Sureify seems to have a head start in this space and seems especially aggressive in tailoring discounts to each individual policy holder as opposed to the tiered discount model favored by competitors.

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